That Click Models is on a par today with Ford and Wilhelmina, the Cadillacs of the industry, was unthinkable when Click first rebelled against the "blue-eyed blond-haired Nordic norm" championed by Ford and Elite at the time. In the words of Fran Grill, "the beautiful blondes were in every catalog across the nation. They definitely were the catalog look, but they certainly weren't my idea of fashion."

Click turned the 80's concept of beauty on its head, introducing models like spike-haired, heavily tattooed Smutty; Sweden's bald, porcelain doll Jenny O; and less-perfect, more real American-looking kids like St. John Smith the volleyball player, Olympic swimmer Steve Lundquist, surfer Maltbie, even the entire U.S. Men's Water Polo team at one time. They were revolutionary, doing things that had never been done before. "One thing people can definitely say about Click is that we've never been afraid of new," says Joey Grill.

While many of the leading agencies have had serious missteps and losses, Click has been able to avoid or transcend those problems by growing and establishing a solid financial footing for their company.

Their success, according to Joey Grill, is that they weren't just surviving, they were busy expanding on their base: "We've moved into many fields that are not just agency-related. If Click New York had stayed exactly what it was twenty years ago, we'd have all the problems the other agencies have faced. But instead we opened up in seven or eight cities and invested in affiliated businesses: Flick, our Commercial division in LA; Industria, our photo studio; and Mindel-Donagan, one of the largest film management agencies in Hollywood."

This growth and diversity has allowed Click to grow with models that succeeded in a broader array of markets and branched out into new fields like commercials, television and film.